Using Intent Data to Align to Today’s Tech Buyer Journey

Presented by

Jon Brown, Senior Analyst, Enterprise Strategy Group and Katie Graybeal, VP, Market Insights, TechTarget

About this talk

As the IT landscape changes and technology buying teams continue to evolve, sales and marketing professionals need to understand how their buyers conduct industry research, gather information about vendors and engage with content. To get a better grasp on today’s buyer journey, we surveyed 700+ technology decision makers in TechTarget’s 2022-2023 Media Consumption and Vendor Engagement Study. In this session, TechTarget’s market intelligence leaders will provide a deep dive on this research to explore how sellers and marketers can leverage intent data to improve go-to-market messaging, outreach and content campaigns for more effective buyer engagement. Get your questions answered by the experts and walk away with the insights you need to align your content and engagement strategies with today’s tech purchase journey.

Related topics:

More from this channel

Upcoming talks (10)
On-demand talks (77)
Subscribers (8651)
TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney. For more information, visit and follow us on Twitter @TechTarget.