Data-Driven Sales Motions: Maximizing Every Touch

Presented by

Jules Gsell, RVP, Databricks, Chris Kovalcik, Head of Strategic Sales, Airtable and Bill Henry, SVP, TechTarget

About this talk

Although today’s GTM teams have more data and intelligence at their fingertips than ever before, many struggle to truly define and activate a data-driven sales motion. In today’s competitive b2b tech landscape, sales reps are coming head-to-head with the realities of vast business uncertainty. As a result, more deals are stalling because of budget tightening measures. This means that every single interaction with an account needs to be truly valuable and attuned to the buying team’s unique needs. Leveraging the right mix of data, especially purchase intent data, can help sales teams drive higher efficiency and effectiveness along every stage of the buying cycle. Join this live webinar as TechTarget’s Bill Henry sits down with Jules Gsell, RVP, Growth and Startups Sales at Databricks and Chris Kovalcik, Head of Strategic Sales & New Business at Airtable to discuss how their teams are leveraging data and insights to guide their sales strategies. Presenters: Jules Gsell, RVP, Growth and Startups Sales, Databricks Chris Kovalcik, Head of Strategic Sales | New Business, Airtable Bill Henry, SVP, Global Acquisition Sales, TechTarget
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TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney. For more information, visit and follow us on Twitter @TechTarget.