APAC Intent Insights for Regional and Field Teams

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Presented by

Jon Panker, Managing Director, APAC, TechTarget & Greg Wood, Sr. Director Marketing Asia Pacific and EMEA, SAS

About this talk

With so much data at our disposal it can be difficult to determine exactly what to action much less how to action it. In this webinar, we’ll take a look at how today’s modern B2B tech marketing and sales organizations in APAC are working toward a single source of truth by integrating various sources of intent and turning it into something meaningful and actionable. The session will start by defining the various types of data and their differences. We’ll then pivot to show how best to combine insights to get a reliable view of your top accounts, the various stakeholders within them and their key priorities. Our focus will be on how regional and field marketing teams, in particular, are leveraging intent to build pipeline and accelerate opportunities.
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TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter @TechTarget.