Leading Your Way to Better Demand Capture

Presented by

Kristin Prosowski, Vice President of Demand & Integrated Solutions and John Steinert, CMO, TechTarget

About this talk

Leads could be called “the original B2B intent data” and they’re certainly a first-party component of many good data-based strategies. At the same time, they may be holding some companies back. Since there’s such huge diversity out there, selecting correctly can be a challenge. When you add in internal constituencies’ opinion combined with new intent sources into the mix, the variables can become a bit overwhelming. In this webinar, TechTarget’s CMO John Steinert sits down with Kristin Prosowski, Vice President of Demand and Integrated Solutions to get straight on the different types of leads, by source and attributes. From there they’ll discuss how each type can be used in combination with second-party Prospect-Level Intent™, for marketing, ABM and sales use cases.
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TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter @TechTarget.