Real Impact from Intent Data in 2023

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Presented by

Malachi Threadgill, Principal Analyst, Forrester

About this talk

Combined with over-arching trends towards digital, the events of the past few years have caused distinct shifts in buyer behavior. And now, as economic headwinds buffet forecasts across tech, there’s even more pressure on Sales and Marketing organizations to drive productivity improvements. At the same time that this puts new customer acquisition costs under the microscope, it’s driving a distinct focus on existing customers. Intent data can have a dramatic impact on these efforts, as long as you match your desired use cases to the proper Intent types. In this session, guest speaker Forrester Principal Analyst Malachi Threadgill will discuss the differences among Intent data types and how organizations can best leverage them in 2023. He’ll examine use cases for ABM, sales development and customer marketing that will help teams minimize waste and maximize impact as they collaborate towards shared revenue goals.
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