Tech Investors and Operators: Moving Forward from the "SaaSacre"

Presented by

Janelle Teng, VP (Bessemer Venture Partners) with Rebecca Kitchens, President, and John Steinert, CMO (TechTarget)

About this talk

In 2022 we experienced the "SaaSacre", how do we all move forward now? Bessemer Venture Partners is a firm focused on tech investing from B round through IPO. In this episode, Janelle Teng, VP (Bessemer Venture Partners, and the originator of the term "SaaSacre"), provides detailed insight and guidance from her vantage point as an expert in Cloud software, infrastructure and developer platform companies uniquely attuned to their growth stages and go-to-marketing particulars especially in light of changing macro-economic conditions. Topics covered: - Segmentation and ICP refinement - Marketing tactic weighting - Intent data - Sales enablement In this episode: - Janelle Teng, VP (Bessemer Venture Partners) - Rebecca Kitchens, President (TechTarget) - John Steinert, CMO (TechTarget)

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