Expert Discussion: What is Real Intent Data and What is It Good For?

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Presented by

Robin Izsak-Tseng, VP of Revenue Marketing at G2 and John Steinert, CMO at TechTarget

About this talk

With the rise in B2B Intent Data popularity, it’s easy to confuse what you want and need with what you can actually get from any particular source or blend. To help clear the air, industry experts Robin Izsak-Tseng from G2 and John Steinert from TechTarget will begin by settling once and for all what they believe the term Intent actually means. They’ll elaborate from there, by clarifying what’s unique about their respective offerings in terms of how each is made and how that’s useful to you. Whether it’s table stakes marketing use cases, sales-focused efficiency plays, or advanced strategic use cases, you’ll come away with a much better understanding of both of these leading offerings.
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TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter @TechTarget.