Maximizing Intent Data and Its Impact on GTM Teams

Presented by

Annie Matthews, TechTarget; Tamye Oshman, Xcitium; Nicole Kimmick, Alation

About this talk

As marketing and sales teams strive to improve and streamline their GTM strategy, they’re looking for ways to understand where their customers are in the buying journey. More and more businesses are turning to intent data for how it can help uncover the digital footprints left behind by buying centers, and signal who’s really ready to buy. In this webinar, Annie Matthews is joined by Tamye Oshman and Nicole Kimmick, to discuss how they’ve leveraged intent data as a key tool for their marketing and sales teams, and what positive changes they’ve seen as a result of that strategy shift.
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TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney. For more information, visit and follow us on Twitter @TechTarget.