Marketing Fails and Fixes: Content for Lead Generation

Presented by

Alicia Borchardt, Kate Jacobsen, Ryan Bell (TechTarget)

About this talk

Wondering if your content is hitting the mark with your audience? Or maybe you have a feeling that there’s some room for improvement. Join us for our next episode of “Fails & Fixes”, a webinar series that will help you better navigate the world of B2B marketing. In this live session, we’re talking all about content. A well crafted e-book, witty subject line, or clever product video can be like rocket fuel for your lead generation programs. We’ll be pulling from TechTarget’s internal content experts to help you avoid common content mistakes, as well as content ideation, creation and distribution best practices that can take your lead gen activities to the next level.
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TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney. For more information, visit and follow us on Twitter @TechTarget.