Leveraging Intent Data to Make Your Sales Game Stronger

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Presented by

Jeff Hocking (Akamai), Ian Cook (Trend Micro), Thea Haaland-Hawkings (Veracode), Ben James and Sean MacKinnon (TechTarget)

About this talk

Being a seller in today’s uncertain economic climate is hard. Your sales cycles are getting longer, prospects are ‘ghosting’ you and it’s difficult to know where to prioritize your sales efforts. This is where intent data can help. In this session from TechTarget's ROI summit, panelists will explore how the right data can help sellers identify the right accounts and buying groups, tailor outreach and engage buyers with a competitive edge. Panelists: Jeff Hocking, Senior Sales Development Manager (Akamai Technologies), Ian Cook, Account Development Executive (Trend Micro), Thea Haaland-Hawkings (Veracode), Ben James, Director of Sales Development (TechTarget), Sean MacKinnon, Director, Customer Success (TechTarget)

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TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter @TechTarget.