A Musicologist's Take on Better-Orchestrated Target Account Programs

Presented by

Mary Shea, PhD, Co-CEO (Mediafly) and John Steinert, CMO (TechTarget)

About this talk

By definition, ABM that doesn’t capture more revenue from target accounts doesn’t cut it. And, while there’s been a focus on increasing ABM’s marketing effectiveness, much less discussion has really drilled into the absolutely essential revenue team components of these target account strategies. To win with ABM, we all need to take a much closer look at how to help our revenue organizations do even better with these high-potential accounts. Join John Steinert, CMO of TechTarget, as he sits down with the globally recognized industry expert Mary Shea, Ph.D., now the co-CEO of leading RevTech solution-provider Mediafly. They’ll go deep on how revenue enablement thinking and actions should inform your target account programs, to ensure you drive all the revenue you possibly can.
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