How Do RevOps, ABM, Outsourcing, Intent Data and Gifting All Go Together?

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Presented by

Karen Steele, Founder, Alloy and John Steinert, CMO, TechTarget

About this talk

Since ABM was conceived to drive more revenue from a set of target accounts, it’s a strategy that aligns naturally to RevOps thinking. But while RevOps can point you strategically towards investing more aggressively on specific accounts, most companies have yet to drill into how to best operationalize that at the organizational and tactical levels. In this webinar, we’ll connect a RevOps mindset directly into specific ABM program resourcing and tactic choices that are proven to deliver better top- and bottom-line outcomes. Today more than ever it’s not about growth at all costs, but rather smart growth and retention strategies where ABM and RevOps are both critical. Join RevOps expert Karen Steele (ex-CMO, LeanData; ex-CMO, Near; ex-interim CMO, Sendoso; founder of Alloy and fractional CMO) and our own John Steinert as they explore connections between RevOps and ABM and apply them to operationalization topics that you can leverage. We’ll look at outsourcing from both strategic and tactical angles and share specific examples to include targeted gifting, content creation, intent data driven targeting and lead generation at scale.
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