Insights and Intelligence: Atlassian’s Approach to ABM

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Presented by

Preethi Ramanath, Mary Souza and Helana Zhang at Atlassian and Dara Such at TechTarget

About this talk

You’ve likely heard of Atlassian, the software company helping unleash the potential of every team. It should be no surprise that their tools have soared in popularity - innovation is clearly a part of their DNA. This knack for invention rings true inside their organization too. At the helm of Atlassian’s marketing organization are three leaders who are laser-focused on generating real ABM results. With their unique approach to planning, orchestrating, and measuring ABM, this team has charted a new path for revenue potential. Join Dara Such, TechTarget’s VP Customer Enablement & Data Strategy, as she sits down with Atlassian’s Helana Zhang, Head of Global ABM, Preethi Ramanath, Enterprise ABM Team Lead, and Mary Souza, Sr. Marketing Operations Manager. During this live conversation, they’ll peel back the curtain and dive deep into the inner workings of Atlassian’s ABM strategy. You’ll walk away with a tangible example of how to better leverage people, processes and technology for ABM. Speakers: Preethi Ramanath, Enterprise ABM Team Lead (Atlassian) Mary Souza, Senior Manager Marketing Operations (Atlassian) Helana Zhang, Head of Global ABM (Atlassian) Dara Such, Vice President Customer Enablement & Data Strategy (TechTarget)
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TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter @TechTarget.