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Tech Investors and Operators: Navigating Economic Headwinds

Presented by

Jeremy Kaufmann and Craig Rosenberg (Scale Venture Partners) with Rebecca Kitchens and John Steinert (TechTarget)

About this talk

Why listen to venture capitalists at all? Scale Venture Partners is an early-stage venture capital (VC) firm that typically leads Series A or Series B rounds. In this episode, Craig Rosenberg, Chief Platform Officer, and Jeremy Kaufmann, Partner, (Scale Venture Partners) go deep on what VCs really mean when they talk about “efficiency”. They cover several types of recommendations that they make to companies with respect to areas of focus and share some of the innovative responses they’ve seen from operators. This wide-ranging conversation features both contrasts in perspectives and confluences from within Scale and across the unique vantage point that TechTarget’s operators and expert observers of the space have on enterprise tech markets and go-to-market practices alike. Topics covered: - GTM refinement - Creative cost reductions - Intent data - The 4 vital signs of SaaS In this episode: - Jeremy Kaufmann, Partner (Scale Venture Partners) - Craig Rosenberg, Chief Platform Officer (Scale Venture Partners) - Rebecca Kitchens, President (TechTarget) - John Steinert, CMO (TechTarget)
Insights for Tech Sales and Marketing

Insights for Tech Sales and Marketing

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Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI. With an unparalleled reach of over 220 highly targeted technology-specific websites and over 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into the technology market. Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. • Trusted information that shapes the industry and informs investment • Intelligence and advice that guides and influences strategy • Advertising that grows reputation and establishes thought leadership • Custom content that engages and prompts action • Intent and demand generation that more precisely targets and converts Informa TechTarget is headquartered in Boston, MA and has offices in 19 global locations. For more information, visit informatechtarget.com.
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