Scaling Growth with Limited Marketing Resources

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Presented by

Kate Jacobsen, Manager, Marketing Programs (BrightTALK)

About this talk

Marketing organizations face overwhelming pressure to innovate and deliver scalable marketing campaigns that increase engagement and drive more revenue. This reality becomes even more daunting if your marketing team is dealt with a tighter budget or smaller staff. Join BrightTALK’s Manager of Marketing Programs, Kate Jacobsen, as she shares the secret to executing an aggressive content strategy without overburdening your small team. You’ll come away with actionable best practices to help your organization accomplish more with fewer resources while still maintaining quality.

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TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter @TechTarget.