Essential Metrics For Successful ABM

Presented by

Dara Such, VP Customer Enablement & Data Strategy (TechTarget)

About this talk

An effective account-based marketing (ABM) program isn’t created overnight — programs can take months or even years to perfect. While ABM requires long-term commitment from your teams, if you measure realistically, you’ll see real measurable ROI from your program sooner rather than later. In this session, we’ll explore key KPIs to measure your long-term ABM success, together with the metrics to measure your short-term progress and keep your momentum going. And you’ll learn how high-quality, accurate data can help support these metrics.
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