Driving Partner Pipeline: How 8x8 Leverages Intent Data to Fuel Joint Campaigns

Presented by

Daniel Streeter, Channel Marketing Manager, 8x8 and Alex Leadbeater, Senior Account Director, EMEA, TechTarget

About this talk

Partner teams are under more pressure than ever to hit aggressive pipeline targets and demonstrate ROI from their co-marketing investments. While many demand gen marketers are using intent data to drive better campaign outcomes, it’s been more challenging for partner marketers to incorporate intent into their complex joint go-to-market motions.    8x8, an integrated cloud contact centre and unified communications platform provider, has cracked the code on how to leverage account and prospect level intent data to build partner pipeline. Join 8x8’s Channel Marketing Manager, Daniel Streeter and TechTarget’s Senior Account Director, Alex Leadbeater, as they explore:  * Where the channel team started their intent journey and lessons learned along the way  * How 8x8 uses intent data to help partners identify and engage in-market buyers    * Innovative use cases for account targeting, personalization, cross-sell/upsell, and more  * The success 8x8 has seen from incorporating intent into their channel playbook     You’ll walk away inspired by the “art of the possible” for intent in partner marketing and armed with practical advice to help you get started with intent in your joint go-to-market strategy.
Related topics:

More from this channel

Upcoming talks (4)
On-demand talks (142)
Subscribers (16648)
TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter @TechTarget.