The Intent Revolution is Coming to Portfolio Marketing

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Presented by

Katie Graybeal, VP of Product Innovation, TechTarget and Christophe Bertrand, Practice Director, Enterprise Strategy Group

About this talk

Forrester recently described Portfolio Marketing as a critical core enabler of the whole go-to-market apparatus, if that is, you can stay consistent in your ability to “get it right”. But as change in so many markets continues to accelerate, are you completely confident that your current PMM methods will, in fact, be able to keep up? The outcomes from lagging your markets aren’t pretty: Campaign performance will start to drop. Sales teams will lose faith; they may start spit-balling their own ideas and be impossible to rein back in. And small GTM gaps can widen into dangerous misalignments. In this session, hosted by TechTarget VP of Product Innovation & Research Katie Graybeal, you’ll find out what competitive PMM teams like yours feel they need now ‒ what they’re looking for to competitively accelerate their accuracy, precision, and response. For your own PMM team and your downstream constituencies alike, you’ll want to see exactly how new Intent Data 3.0 solutions can help deliver more effective strategies and targeting, better positioning and messaging, and more refinements, more quickly, going forward.
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TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter @TechTarget.