Make it Personal: Enhance Your Sales Outreach with Prospect Intent + AI

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Presented by

Andy Briney, Chief Product Officer, TechTarget and Jake Coffman, Sr. Product Manager, TechTarget

About this talk

All sales reps understand the importance of catching a prospect’s attention through timely, precise and highly personalized outreach. But “making it personal” usually requires a great deal of time and research. That’s where IntentMail AI, a new feature within TechTarget’s Priority Engine platform, can help. Join TechTarget’s Andy Briney and Jake Coffman as they discuss the value of using AI to quickly and easily create highly personalized business-relevant email messaging. They’ll underscore the unique value IntentMail AI provides by combining recent, relevant account information with deep insights on what the specific prospects are researching on TechTarget’s global publishing network. Thanks to IntentMail AI, what used to take 10 minutes or more now takes 45 seconds or less, allowing sellers to generate 10x the number of personalized emails to drive much higher response and conversion rates.
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TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter @TechTarget.