How to Activate, Accelerate and Innovate with Intent Data

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Presented by

James Calvert, Juozas Statnickas and Lucie Bastard, TechTarget

About this talk

Whether you’ve just started your intent data journey or are well on your way to operationalizing buying signals in your go-to-market motions, you likely understand the vast potential value of implementing intent data to fuel your market strategies. Effectively incorporating the right intent gives you access to undiscovered demand, assists with shaping your brand positioning, aids in accelerating opportunities already in the pipeline and much more. But no matter where you are in your intent data journey, every team can take their efforts up a notch (or two). Join leaders from TechTarget’s award-winning Customer Success Team as they share proven strategies, practical tips, and real-life examples of how their most successful EMEA clients are utilizing real purchase intent to take their go-to-market strategies to the next level.
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TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter @TechTarget.