Buying Groups: Next Steps to Making it Real (No Matter Where You Are At)

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Presented by

Andy Briney, Chief Product Officer, TechTarget and Dara Such, Vice President, Customer Enablement & Data Strategy, TechTarget

About this talk

Buying groups are all the rage (or haven’t you heard?). Forrester predicted the death of MQLs and the rise of Buying Groups. And for years this transition seemed aspirational and “future state.” But now? Now it’s starting to become a reality. In a new TechTarget survey of hundreds of B2B IT providers, nearly half said their company is embracing a buying group strategy in the next year. In this session we’ll dive deep into the survey data to reveal how your peers are approaching buying groups. We’ll discuss tales from the field: real-life examples of how companies of all sizes are making this transition via people, process and technology. And we’ll talk about how TechTarget’s product roadmap can help you take the next step, whether you’re on the first leg of the journey or already well underway.
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TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter @TechTarget.