Revenue’s Secret Weapon: Unifying GTM Teams Around Buying Groups and Intent Data

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Presented by

Seth Marrs, Principal Analyst, Forrester and Garrett Mann, VP Corporate Communications, TechTarget

About this talk

The power of buying groups doesn’t end when deals are qualified. In this session featuring TechTarget’s Garrett Mann and guest speaker and Forrester Principal Analyst Seth Marrs, we’ll provide essential knowledge on how to bridge the gap between the application of buying groups and unified data for marketing, sales and customer success teams. Join this exciting session to learn: - The value of partnership in the pipeline (and why it has been overlooked) - The actions needed from marketers and sellers to better support purchase decisions and expand engagement in key accounts - How to unify high-fidelity signals across the GTM and make the most of powerful insight sources like intent data provide to progress opportunities for more closed-won revenue
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TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter @TechTarget.