Kickflip Your ABM: From Busted to Boosted in the Marketplace

Logo
Presented by

Jerome Alexander (Cloudera), Michael Laport (Palo Alto Networks) and Rachael Fuller (Informa TechTarget)

About this talk

The explosive growth of hyperscaler marketplaces as a route to market for software and SaaS companies is reshaping enterprise procurement behavior, vendor go-to-market strategies, and channel models. Partner marketers must turn their GTM strategy on its head to stand out in a crowded marketplace and effectively reach target buyers. In this session, Michael Laport (Palo Alto Networks) and Jerome Alexander (Cloudera) will share how to use the marketplace as a tool for ABM strategies, including: - Identifying high-value accounts in the marketplace - Tapping into the right channels to engage active marketplace buyers - Gaining a competitive edge in your listing while being in a crowded ecosystem - Scaling ABM tactics for long-term success
Related topics:

More from this channel

Upcoming talks (1)
On-demand talks (187)
Subscribers (33249)
Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI. With an unparalleled reach of over 220 highly targeted technology-specific websites and over 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into the technology market. Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. • Trusted information that shapes the industry and informs investment • Intelligence and advice that guides and influences strategy • Advertising that grows reputation and establishes thought leadership • Custom content that engages and prompts action • Intent and demand generation that more precisely targets and converts Informa TechTarget is headquartered in Boston, MA and has offices in 19 global locations. For more information, visit informatechtarget.com.