Sales Enablement ROI: Measure and Maximize Revenue, Engagement and Results

Presented by

Jonathan Carlson, Senior Marketing Director, and Charlene Rubin, Senior Customer Success Manager at Allego

About this talk

Are your sales enablement programs making an impact? A growing number of organizations are investing in sales enablement teams, tools, and technologies to maximize revenue per rep. However, many don’t know how to measure the return on investment (ROI) of these initiatives. Join our webinar to hear Jonathan Carlson, Senior Marketing Director, and Charlene Rubin, Senior Customer Success Manager at Allego, share actionable advice on how to prove the total business value of sales learning and enablement initiatives. In this session, you will learn: - How to overcome the three primary challenges of demonstrating sales enablement ROI - Four simple ways to calculate ROI that you may not have thought of - How to measure tangible enablement impact, and which metrics will help you the most Plus, hear real-life examples of how Allego customers proved the ROI of their sales enablement initiatives, including: how Ash Brokerage attributed $1.6M new revenue to the first year of their sales learning and enablement program, Clarabridge saved $800K by speeding up sales boot camp, and Abbott Laboratories achieved a 9:1 engagement rate with sales content.

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Allego represents the next era of sales enablement. Our all-in-one, rep-centric platform ensures that sellers have the skills, knowledge, and content they need to optimize team success in a virtual world. In place of traditional training and content enablement tactics – which are rapidly outdated and often ineffective – Allego empowers reps with the activated content they need to close deals faster, and the personalized coaching and learning they require for continuous improvement. And it all happens in the flow of their daily work. Whether it’s providing feedback to one another through asynchronous video, or enhancing their skills through AI-powered coaching and peer-to-peer collaboration, nearly 500,000 professionals are using Allego to revolutionize the way they onboard, train, collaborate, and sell. Learn more about Allego and the movement we’re building at