Enabling API-led product growth using Tyk and Moesif

Presented by

Budha Bhattacharya from Tyk & Matt Tanner from Moesif

About this talk

API-led product growth is an extremely powerful way to build and scale a business. Although it’s talked about frequently, it can be quite hard to implement and refine the strategies which lead to product-led outcomes especially when considering different industry verticals like financial services, healthcare and education. It requires a lot of planning and analysing, including constant iterations to improve onboarding and product usage. In this webinar, we will discover how to use Tyk’s API management platform to create secure and production ready API-led products. We will then go a step further by showing how Tyk’s integration with Moesif can enable product-led strategies like improving funnel metrics and retention, enabling automated emails based on user actions, create monetisation schemes and bill customers, and improving your users' onboarding experience by using metrics to identify opportunities and potential pitfalls.

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Tyk is a provider of an API Gateway and Management platform offering a range of comprehensive, powerful and lightweight features to support businesses develop their API strategy and digital transformation initiatives. This Channel is home to Tyk's latest webinars and videos, covering topics including API Management, GraphQL, data sovereignty, API automation and more - suited for software developers, engineers, architects and CTOs alike.