How to Marie Kondo your martech stack

Presented by

Ed King, CEO and Founder, Openprise

About this talk

While we all love buying new martech, we all know that an overly complex martech stack can spark anything but joy—fragile integrations, siloed data, unpredictable domino effects when something changes, and tear-your-hair-out frustration when troubleshooting. Not to mention under-utilized technologies with overlapping functionalities and poor ROI. Since most of us inherit an unorganized stack, Ed King will walk you through concrete steps to overcome your “technical debt” and operate a high-performing, cost-effective martech stack. Join this session and you’ll be able to: - Identify signs of mounting technical debt due to stack complexity and poor stack architecture. - Take concrete steps to evaluate the integrity and efficiency of your martech stack. - Execute using an ROI framework to make technology decisions.

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