Presented by
Ed King, CEO and Founder, Openprise
How to Marie Kondo your martech stack
About this talk
While we all love buying new martech, we all know that an overly complex martech stack can spark anything but joy—fragile integrations, siloed data, unpredictable domino effects when something changes, and tear-your-hair-out frustration when troubleshooting. Not to mention under-utilized technologies with overlapping functionalities and poor ROI.
Since most of us inherit an unorganized stack, Ed King will walk you through concrete steps to overcome your “technical debt” and operate a high-performing, cost-effective martech stack.
Join this session and you’ll be able to:
- Identify signs of mounting technical debt due to stack complexity and poor stack architecture.
- Take concrete steps to evaluate the integrity and efficiency of your martech stack.
- Execute using an ROI framework to make technology decisions.
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Openprise is solving some of the toughest challenges RevOps teams face by automating hundreds of critical business processes. We help industry leaders like Splunk, Nutanix, Okta, and Zendesk deliver higher revenue, scale up their operations, and unlock the potential of all their RevTech investments.
In these webcasts, we'll cover the basics of data quality and how to build a solid foundation of data to drive growth and strategic insight into your business operations to achieve corporate revenue goals. And we'll share information about why it's critical to automate data processes to stay nimble in the face of changing market forces.