The 2021 Localized Marketing Benchmark Report

Presented by

Monica Ho, CMO, SOCi and Mike Boland, Sr. Analyst, Localogy

About this talk

The 3rd annual Localized Marketing Benchmark Report is here! We audited 275+ top multi-location brands as part of this year’s study. Join us to hear from the report authors and see if your company made the list! Due to ever-shifting consumer usage trends and local business dynamics, we applied a different scoring construct for the 2021 localized marketing benchmark report! What is The Localized Marketing Benchmark Report? The 3rd annual Localized Marketing Benchmark Report (LMBR) is a collaborative research project conducted by Localogy, the leading global association helping marketers and agencies realize the full potential in localized marketing, and SOCi, Inc., the all-in-one platform for multi-location businesses to successfully deploy & scale their localized marketing program. What can you expect from this webinar? The research examines how top multi-location brands perform in the most influential digital channels, including: - Localized social marketing - Localized search marketing - And introducing the maturity model, which maps the scores achieved by companies and categories to a lifecycle stage This webinar is ideal for marketing professionals at multi-location and franchise brands with 50+ locations.
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Join us as we discuss industry trends and best practices for localized marketing. Learn how to dominate your competition by up-leveling your local search and social programs. SOCi is an award-winning platform built specifically for “next-level” multi-location marketers. Our customers include top brands and influencers like Ace Hardware, Sport Clips, and Anytime Fitness who have the impossible challenge of managing their digital presence across hundreds and thousands of locations. As central command for multi-location marketers, SOCi makes the impossible possible by enabling top brands and their locations to strengthen and scale their digital presence across limitless local search and social pages while protecting what matters most, their reputation.