Name: Turning Digital Trends into Conversions: Strategies for Multi-Location Marketers
Start: 2021-05-25T15:00:00Z
End: 2021-05-25T15:00:37.000Z
Location: BrightTALK
Rating: 0

Join us as we discuss industry trends and best practices for localized marketing. Learn how to dominate your competition by up-leveling your local search and social programs.
 
SOCi is an award-winning platform built specifically for “next-level” multi-location marketers. Our customers include top brands and influencers like Ace Hardware, Sport Clips, and Anytime Fitness who have the impossible challenge of managing their digital presence across hundreds and thousands of locations. As central command for multi-location marketers, SOCi makes the impossible possible by enabling top brands and their locations to strengthen and scale their digital presence across limitless local search and social pages while protecting what matters most, their reputation. 

The future of commerce is always changing. Consumers’ buying patterns consistently evolve, causing multi-location businesses to rethink marketing efforts. While digital marketing and a focus on localization have been necessary, the pandemic intensified its importance. Previously, every business location or franchise could operate the same way, but this is no longer the case.

Bar Louie is an excellent example of a multi-location restaurant that leveraged c-commerce and local SEO to strengthen its localized marketing efforts and remain profitable amid the pandemic. 

Become an expert in C-Commerce by joining us for our webinar with Bar Louie, “Why Convenience & Conversation are the Future of Commerce.”  

SOCi’s CMO, Monica Ho, is joined by Bar Louie’s Director of Marketing, Kayla Dillon. Monica details the new customer journey in a post-COVID era while Kayla gives unique and timely examples of Bar Louie’s conversational & convenience marketing strategy.

Attend this webinar to learn more about:
- The shift to local first and importance of localized marketing
- The future of commerce and the customer journey
- Getting the most out of conversational marketing 
- Examples of effective local content

This webinar is ideal for marketing professionals at multi-location and franchise brands with 50+ locations.

Why Convenience & Conversations are the Future of Commerce

Organic social growth is cost-efficient, but it can’t compare with the mass reach and engagement power of social boosting. A boosted or promoted post helps get your content in front of more than just the people who follow your pages and is the simplest way to advertise on platforms like Facebook, Instagram & Twitter. 

In our Modern Marketing Conversation with Stanley Steemers’ own Social Media Specialist, Megan Lewis, we will dive into how they incorporated local boosting into their marketing strategy in 2021, the success they’ve seen + timely examples of the types of posts they boost.

This webinar is ideal for marketing professionals at multi-location and franchise brands with 50+ locations.

How Stanley Steemer Incorporates Local Boosting into Their Marketing Strategy

91% of consumers use digital search to find local business information. Furthermore, on average, Education brands are coming up in the Google 3-pack, 1 out of every 4 searches for their primary category (i.e. tutoring services, daycare, etc).

Join us for a Modern Marketing Conversation with Huntington Learning Center, where we’ll dive into the research and insights on areas of opportunity for educational brands in localized marketing. Huntington Learning Centers’ own Senior Director of Franchise Marketing, Patricia McCabe, will give timely examples of:

- The value they’ve seen putting emphasis in reputation & reviews as a marketing strategy
- Other localized marketing tactics that have worked for them vs. what has not been successful for them

This webinar is ideal for marketing professionals at multi-location and franchise brands with 50+ locations.

Modern Marketing Conversation with Huntington Learning Center

Everyone wants their business to be more visible online, but do you know what it takes? 

SOCi and Trustpilot are coming together to discuss the importance of reputation management and reveal critical steps your business can take to optimize your reputation management strategies and ultimately boost local SEO.

This webinar is ideal for marketing professionals at multi-location and franchise brands with 50+ locations.

The Secret to Winning Local SEO: A Conversation with Trustpilot

This webinar is ideal for marketing professionals at multi-location and franchise brands with 50+ locations.

Organic social growth is cost-efficient, but it can’t compare with the mass reach and engagement power of social boosting. A boosted or promoted post helps get your content in front of more than just the people who follow your pages and is the simplest way to advertise on platforms like Facebook, Instagram & Twitter. 

In our Modern Marketing Conversation with Stanley Steemers’ own Social Media Specialist, Megan Lewis, we will dive into how they incorporated local boosting into their marketing strategy in 2021, the success they’ve seen + timely examples of the types of posts they boost.

The 3rd annual Localized Marketing Benchmark Report is here! We audited 275+ top multi-location brands as part of this year’s study. Join us to hear from the report authors and see if your company made the list!
 
Due to ever-shifting consumer usage trends and local business dynamics, we applied a different scoring construct for the 2021 localized marketing benchmark report!

What is The Localized Marketing Benchmark Report?

The 3rd annual Localized Marketing Benchmark Report (LMBR) is a collaborative research project conducted by Localogy, the leading global association helping marketers and agencies realize the full potential in localized marketing, and SOCi, Inc., the all-in-one platform for multi-location businesses to successfully deploy & scale their localized marketing program.

What can you expect from this webinar?
 
The research examines how top multi-location brands perform in the most influential digital channels, including:
- Localized social marketing
- Localized search marketing
- And introducing the maturity model, which maps the scores achieved by companies and categories to a lifecycle stage

This webinar is ideal for marketing professionals at multi-location and franchise brands with 50+ locations.

The 2021 Localized Marketing Benchmark Report

Localized social content is where it’s at in 2021! In fact, social now influences 78 percent of purchasing decisions. What’s your current business's local content strategy? If your strategy is lacking in local content, be sure to join this webinar.

SOCi’s own CMO, Monica Ho, dives into the shift to local first when it comes to engaging customers, as well as, the best practices for brands to successfully use localized social content.

Kelly Davis, Sr. Director of Guest Engagement at Lowes Foods, is joining the conversation to detail Lowes Foods’ localized social strategy. She will bring great examples that are unique & timely.

Marketers who attend this webinar will learn:
- How Lowes Foods saw a 163 percent lift in social engagement
- Why photos are a key part of Lowes Foods' social strategy
- How Lowes Foods builds community in each of their unique stores

Local Content – The Key To Crushing Your Competition

Did you know 75% of brand engagements are happening on the local page level? Local connectivity is where it’s at in 2021 due to shifting consumer behavior that has occurred over the past year. How’s your localized marketing strategy? 

Localized marketing is attainable with the right processes & tools! Join this webinar to master turning today’s digital trends into conversions. Don’t miss out on being a step ahead of your competition.

You'll learn: 
- What E.A.T stands for & how it influences your company’s SEO
- The continued rise of non-branded search
- How to close the gap & turn today’s digital trends into conversions

Turning Digital Trends into Conversions: Strategies for Multi-Location Marketers

Conversion Rate Optimization

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Local Search

Marketing Best Practices

Marketing Strategy

Search Engine Marketing

Social Media

Social Media Marketing

Social Media ROI

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Search Engine Optimization

Online advertising has grown into a $37 billion industry from nothing in the last twenty years. Encompassing banner ads, rich media ads, video advertising, social network advertising and retargeting, online advertising is a key component of digital media marketing. Learn how to optimize your digital strategy from online marketing experts.

Online Advertising

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

Marketing

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Turning Digital Trends into Conversions: Strategies for Multi-Location Marketers

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