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Why Convenience & Conversations are the Future of Commerce

The future of commerce is always changing. Consumers’ buying patterns consistently evolve, causing multi-location businesses to rethink marketing efforts. While digital marketing and a focus on localization have been necessary, the pandemic intensified its importance. Previously, every business location or franchise could operate the same way, but this is no longer the case.

Bar Louie is an excellent example of a multi-location restaurant that leveraged c-commerce and local SEO to strengthen its localized marketing efforts and remain profitable amid the pandemic.

Become an expert in C-Commerce by joining us for our webinar with Bar Louie, “Why Convenience & Conversation are the Future of Commerce.”

SOCi’s CMO, Monica Ho, is joined by Bar Louie’s Director of Marketing, Kayla Dillon. Monica details the new customer journey in a post-COVID era while Kayla gives unique and timely examples of Bar Louie’s conversational & convenience marketing strategy.

Attend this webinar to learn more about:
- The shift to local first and importance of localized marketing
- The future of commerce and the customer journey
- Getting the most out of conversational marketing
- Examples of effective local content
Recorded Jun 1 2021 53 mins
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Presented by
Monica Ho, CMO, SOCi and Kayla Dillon, Director of Marketing, Bar Louie
Presentation preview: Why Convenience & Conversations are the Future of Commerce

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  • How Stanley Steemer Incorporates Local Boosting into Their Marketing Strategy Recorded: Jun 17 2021 59 mins
    Monica Ho, CMO, SOCi and Megan Lewis, Social Media Specialist, Stanley Steemer
    Organic social growth is cost-efficient, but it can’t compare with the mass reach and engagement power of social boosting. A boosted or promoted post helps get your content in front of more than just the people who follow your pages and is the simplest way to advertise on platforms like Facebook, Instagram & Twitter.

    In our Modern Marketing Conversation with Stanley Steemers’ own Social Media Specialist, Megan Lewis, we will dive into how they incorporated local boosting into their marketing strategy in 2021, the success they’ve seen + timely examples of the types of posts they boost.
  • Why Convenience & Conversations are the Future of Commerce Recorded: Jun 1 2021 53 mins
    Monica Ho, CMO, SOCi and Kayla Dillon, Director of Marketing, Bar Louie
    The future of commerce is always changing. Consumers’ buying patterns consistently evolve, causing multi-location businesses to rethink marketing efforts. While digital marketing and a focus on localization have been necessary, the pandemic intensified its importance. Previously, every business location or franchise could operate the same way, but this is no longer the case.

    Bar Louie is an excellent example of a multi-location restaurant that leveraged c-commerce and local SEO to strengthen its localized marketing efforts and remain profitable amid the pandemic.

    Become an expert in C-Commerce by joining us for our webinar with Bar Louie, “Why Convenience & Conversation are the Future of Commerce.”

    SOCi’s CMO, Monica Ho, is joined by Bar Louie’s Director of Marketing, Kayla Dillon. Monica details the new customer journey in a post-COVID era while Kayla gives unique and timely examples of Bar Louie’s conversational & convenience marketing strategy.

    Attend this webinar to learn more about:
    - The shift to local first and importance of localized marketing
    - The future of commerce and the customer journey
    - Getting the most out of conversational marketing
    - Examples of effective local content
  • Turning Digital Trends into Conversions: Strategies for Multi-Location Marketers Recorded: May 25 2021 37 mins
    Chad Jordan, Regional Sales Director, SOCi
    Did you know 75% of brand engagements are happening on the local page level? Local connectivity is where it’s at in 2021 due to shifting consumer behavior that has occurred over the past year. How’s your localized marketing strategy?

    Localized marketing is attainable with the right processes & tools! Join this webinar to master turning today’s digital trends into conversions. Don’t miss out on being a step ahead of your competition.

    You'll learn:
    - What E.A.T stands for & how it influences your company’s SEO
    - The continued rise of non-branded search
    - How to close the gap & turn today’s digital trends into conversions
  • How Stanley Steemer Incorporates Local Boosting into Their Marketing Strategy Recorded: May 24 2021 59 mins
    Monica Ho, CMO, SOCi and Megan Lewis, Social Media Specialist, Stanley Steemer
    Organic social growth is cost-efficient, but it can’t compare with the mass reach and engagement power of social boosting. A boosted or promoted post helps get your content in front of more than just the people who follow your pages and is the simplest way to advertise on platforms like Facebook, Instagram & Twitter.

    In our Modern Marketing Conversation with Stanley Steemers’ own Social Media Specialist, Megan Lewis, we will dive into how they incorporated local boosting into their marketing strategy in 2021, the success they’ve seen + timely examples of the types of posts they boost.
  • The 2021 Localized Marketing Benchmark Report Recorded: May 18 2021 47 mins
    Monica Ho, CMO, SOCi and Mike Boland, Sr. Analyst, Localogy
    The 3rd annual Localized Marketing Benchmark Report is here! We audited 275+ top multi-location brands as part of this year’s study. Join us to hear from the report authors and see if your company made the list!

    Due to ever-shifting consumer usage trends and local business dynamics, we applied a different scoring construct for the 2021 localized marketing benchmark report!

    What is The Localized Marketing Benchmark Report?

    The 3rd annual Localized Marketing Benchmark Report (LMBR) is a collaborative research project conducted by Localogy, the leading global association helping marketers and agencies realize the full potential in localized marketing, and SOCi, Inc., the all-in-one platform for multi-location businesses to successfully deploy & scale their localized marketing program.

    What can you expect from this webinar?

    The research examines how top multi-location brands perform in the most influential digital channels, including:
    - Localized social marketing
    - Localized search marketing
    - And introducing the maturity model, which maps the scores achieved by companies and categories to a lifecycle stage
  • Local Content – The Key To Crushing Your Competition Recorded: Apr 29 2021 58 mins
    Monica Ho, CMO, SOCi and Kelly Davis, Sr. Director of Guest Engagement, Lowes Foods
    Localized social content is where it’s at in 2021! In fact, social now influences 78 percent of purchasing decisions. What’s your current business's local content strategy? If your strategy is lacking in local content, be sure to join this webinar.

    SOCi’s own CMO, Monica Ho, dives into the shift to local first when it comes to engaging customers, as well as, the best practices for brands to successfully use localized social content.

    Kelly Davis, Sr. Director of Guest Engagement at Lowes Foods, is joining the conversation to detail Lowes Foods’ localized social strategy. She will bring great examples that are unique & timely.

    Marketers who attend this webinar will learn:
    - How Lowes Foods saw a 163 percent lift in social engagement
    - Why photos are a key part of Lowes Foods' social strategy
    - How Lowes Foods builds community in each of their unique stores
Best practices for innovative multi-location marketers.
Join us as we discuss industry trends and best practices for localized marketing. Learn how to dominate your competition by up-leveling your local search and social programs.

SOCi is an award-winning platform built specifically for “next-level” multi-location marketers. Our customers include top brands and influencers like Ace Hardware, Sport Clips, and Anytime Fitness who have the impossible challenge of managing their digital presence across hundreds and thousands of locations. As central command for multi-location marketers, SOCi makes the impossible possible by enabling top brands and their locations to strengthen and scale their digital presence across limitless local search and social pages while protecting what matters most, their reputation.

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  • Title: Why Convenience & Conversations are the Future of Commerce
  • Live at: Jun 1 2021 3:00 pm
  • Presented by: Monica Ho, CMO, SOCi and Kayla Dillon, Director of Marketing, Bar Louie
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