Why Convenience & Conversations are the Future of Commerce

The future of commerce is always changing. Consumers’ buying patterns consistently evolve, causing multi-location businesses to rethink marketing efforts. While digital marketing and a focus on localization have been necessary, the pandemic intensified its importance. Previously, every business location or franchise could operate the same way, but this is no longer the case. Bar Louie is an excellent example of a multi-location restaurant that leveraged c-commerce and local SEO to strengthen its localized marketing efforts and remain profitable amid the pandemic. Become an expert in C-Commerce by joining us for our webinar with Bar Louie, “Why Convenience & Conversation are the Future of Commerce.” SOCi’s CMO, Monica Ho, is joined by Bar Louie’s Director of Marketing, Kayla Dillon. Monica details the new customer journey in a post-COVID era while Kayla gives unique and timely examples of Bar Louie’s conversational & convenience marketing strategy. Attend this webinar to learn more about: - The shift to local first and importance of localized marketing - The future of commerce and the customer journey - Getting the most out of conversational marketing - Examples of effective local content This webinar is ideal for marketing professionals at multi-location and franchise brands with 50+ locations.