Winning with E-Commerce Channel Optimization

Presented by

Guru Hariharan, CEO, CommerceIQ

About this talk

In today’s increasingly competitive Amazon marketplace, having a digital shelf is table stakes that necessitates synchornization between advertising, sales forecasting, supply chain management and back end operations. Today’s eCommerce teams must know how to identify, organize and fill those digital shelves with the right assortment of products. And, marketers need the proper insights to maximize traffic to those shelves with the right promotions and retail-aware ads. Since 66% of product searches begin on Amazon, this involves understanding which keywords will elevate your products to the top and keeping them there. Siloed approaches are destined to fail, leading to lost revenue and penalties in search rankings due to out of stock items - not to mention wasted ad spend and tarnished branding. During this webinar, we’ll share best practices and winning strategies of some of the most successful brands selling online and how they successfully leverage machine learning and scalable eCommerce platforms. Using examples from Johnson & Johnson, Kellogg’s and others, participants will learn how to optimize their outcomes on Amazon, Walmart, Instacart and other marketplaces: 1. Why an e-Commerce optimization platform is needed to integrate and harmonize the different aspects of the lifecycle to drive higher sales and profitability in the short and long term; 2. The best ways to effectively navigate e-commerce operations amidst peak selling moments like Prime Day and manage panic shopping behavior; 3. The importance of establishing the right kinds of metrics unique to eCommerce that measure and predict incremental growth, such as share of voice (or, share of shelf) based on search; 4. Sample industry performance benchmarks - are you “keeping up with the Joneses?” We will also share some sample industry performance benchmarks so can start measuring your eCommerce IQ.

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