Name: How to use generative AI for marketing
Start: 2025-08-04T18:11:00Z
End: 2025-08-04T18:11:07.000Z
Location: BrightTALK
Rating: 4

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PowerShell parameter default values make functions more versatile. They're defined in function param blocks or via $PSDefaultParameterValues. Default values simplify code usage while maintaining flexibility, allowing functions to work in multiple scenarios without requiring explicit parameter input each time. Administrators can learn to create more adaptable scripts by implementing smart defaults that work in common scenarios while still allowing customization when needed. This approach reduces complexity for users, improves script reusability, and follows PowerShell best practices. By mastering default parameters, admins can write code that's both powerful and user-friendly, handling both simple and complex automation tasks with the same codebase.

Try default values in PowerShell parameters for flexibility

GitHub Copilot has evolved from an autocomplete novelty into a capable, chat assisted development partner which can accelerate day to day scripting for IT professionals. For PowerShell administrators, it can draft modules and scripts from natural language prompts, refactor legacy Windows PowerShell 5.1 code to PowerShell 7, generate documentation and tests, and assist in orchestrating Azure operations. Still, Copilot is an assistant; not an authority. Because it learns from public code and patterns, it can surface outdated APIs or inefficient approaches, so you should verify outputs, require modern module usage, and keep security and compliance guardrails in place. When paired with Visual Studio Code (VS Code), Copilot becomes particularly effective: you describe the intent in comments or chat, and it proposes context aware snippets you can accept, edit, or reject as you iterate.

GitHub Copilot for PowerShell

Brien Posey demonstrates the steps to upgrade your Active Directory forest to Windows Server 2025. This  tutorial covers domain joining, role installation, domain controller promotion and FSMO role transfers.

Plan Your Domain Controller Migration to Windows Server 2025

Monitor your Active Directory replication health after upgrading to Windows Server 2025 with these diagnostic tools. Brien Posey demonstrates essential commands to check replication status, to verify pending updates and to examine topology connections. Regular monitoring ensures directory integrity across your domain controllers.

Checking Active Directory Replication Health in Windows Server 2025

For many IT administrators and DevOps professionals, PowerShell isn't just another tool. It’s the foundation to their daily operations. The ability to customize and optimize this powerful scripting environment becomes not just convenient, but essential for peak productivity. PowerShell profiles serve as your personal command-line launchpad to transform a standard shell experience into a finely tuned environment that anticipates your needs. By implementing a customized profile, administrators can eliminate repetitive tasks, preload essential modules, create time-saving aliases and establish consistent environments across multiple systems. This video explains how to get started with a custom PowerShell profile.

How to find and customize your PowerShell profile

In this interview, Forrester analyst Nikhil Lai discusses the evolution of SEO in the era of generative AI and changing search landscapes. Contrary to fears that SEO might be obsolete, Lai explains that while user interfaces have changed dramatically, the underlying logic of search engines remains largely intact.

Is SEO dead? How GenAI changed search

In this interview, analyst Liz Miller explores how generative AI is improving sales beyond basic efficiency gains. She explains how AI transforms traditional sales tools into experiential interactions, enabling richer data analysis, more nuanced customer proposals, and proactive relationship management.

How to use generative AI for sales

Bestselling author Nick Bennett discusses his book, B2B Influencer Marketing, emphasizing that most companies mistakenly limit influencer strategies to top-of-funnel activities rather than integrating them throughout the entire marketing funnel. He offers practical advice on finding influencers, determining fair compensation and creating effective content for each funnel stage -- from awareness-building LinkedIn posts to co-created webinars and product demonstrations.

B2B influencer marketing best practices

Microsoft's updated Windows Local Administrator Password Solution (Windows LAPS) is now a native part of the Windows operating system that automatically manages and rotates local administrator passwords on Windows devices, helping organizations reduce security risks associated with static credentials. The enhanced version, which has replaced the legacy LAPS feature as of Windows 11 23H2, offers significant improvements including automatic account management, passphrase generation, OS image rollback detection, and support for both Active Directory and Microsoft Entra ID (formerly Azure AD) password storage. Windows LAPS provides additional security benefits such as protection against pass-the-hash attacks, support for Azure's Role Based Access Control, password encryption capabilities, password history tracking, and automated management of Directory Services Restore Mode account passwords on domain controllers.
See the full Windows LAPS tutorial at this link:
https://www.techtarget.com/searchwindowsserver/tip/How-to-work-with-the-new-Windows-LAPS-feature

How to work with the new Windows LAPS feature

Irwin Lazar explains how organizations with multivendor phone systems can achieve compliance with E911 regulations.

Managing E911 in a multivendor environment

Join CEO, analyst and Informa TechTarget contributor Robin Gareiss as she explores key trends in customer experience for 2025, as well as the role AI will play.

Customer experience trends for 2025

In this conversation, Forrester Research analyst, Cheryl McKinnon, discusses the top enterprise content management (ECM) trends in 2025. The discussion highlights the transformative role of generative AI in ECM, with vendors integrating AI assistants directly into content management systems to enhance productivity and simplify document interaction.

How AI will affect content management in 2025

Watch a simple example of versioning and testing for software code in continuous integration pipelines.

An example of how continuous integration works

In this interview, MIT PhD candidates Shayne Longpre and Robert Mahari, along with Irving Wladawsky-Berger, a fellow, in the MIT Initiative on the Digital Economy, talk about the issue of data provenance and tracing data used in AI models. Data provenance has garnered national attention as companies like Anthropic and OpenAI, which offer generative AI models that create text based on data collected from the internet, are sued by authors, newspapers and other content creators for use of their intellectual property. Longpre and Mahari authored a white paper on auditing datasets used by AI models and will discuss their findings during a panel session called “The Data Provenance Dilemma: Legal and Ethical Risks” during the MIT Sloan CIO Symposium on May 14, 2024. See: https://mitcio.com/
Panelists: Makenzie Holland, senior news writer, TechTarget Editorial; Irving Wladawsky-Berger, fellow, MIT Initiative on the Digital Economy; Robert Mahari, PhD student in the Human Dynamics, MIT and JD candidate, Harvard Law School; Shayne Longpre, PhD student, MIT Media Lab
Check out last year's conversation at https://www.brighttalk.com/webcast/19989/582569?utm_source=TechTarget&utm_medium=brighttalk&utm_campaign=582569 and visit https://www.techtarget.com/searchenterpriseai/ for more on AI.

Understand data provenance for AI

This year’s 2024 MIT Sloan CIO Symposium on May 14 -- and the pre-event on May 13 -- promises to be packed with exciting sessions and discussions. (A virtual option is available.)

In this interview with Allan Tate, executive chair, MIT Sloan CIO Symposium, you’ll hear about the critical issues the sessions will cover, including AI quandaries -- such as risks and legal challenges -- and how IT leaders can balance the myriad of business and IT challenges.
• Register for the event: https://mitcio.info/register
• 2024 Agenda: https://mitcio.info/agenda
• 2024 Speakers: https://mitcio.info/speakers

Watch an interview from last year with two returning panelists -- Irving Wladawsky-Berger/MIT and Robert Mahari/MIT & Harvard -- speaking about AI issues. https://www.brighttalk.com/webcast/19989/582569?utm_source=TechTarget&utm_medium=brighttalk&utm_campaign=582569

2024 MIT Sloan CIO Symposium to Tackle AI Controversies, IT Balance

Metrigy analyst Beth Schultz explains how CPaaS can improve CX efficiency and outcomes, including personalization and automated workflows.

Exploring how CPaaS can improve CX

Analysts Gabe Knuth and Brian McKenna of TechTarget's Enterprise Strategy Group share their takeaways from Enterprise Connect 2024, including the need for AI governance and the intersection of EUC and UCC.

Recapping Enterprise Connect 2024

In this interview, analyst Liz Miller discusses how organizations have evolved in their generative AI journey, moving from basic experimentation to strategic implementation across marketing functions. She highlights that while personalized creative content initially captured attention, the true transformative potential of AI lies in marketing analytics where it can finally connect disparate data sources to answer the crucial "why" questions behind campaign performance.

How to use generative AI for marketing

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