The Email Innovation your Digital Marketing Needs Now

Presented by

Vivek Rastogi, Allison Vernerey, & Todd Nilson

About this talk

Hitting consumers’ inboxes isn’t obsolete when it comes to driving e-marketing success — in fact, it may be more of an imperative than ever for ecomms looking to heighten engagement and conversions. The challenge for today’s brands and retailers competing for clicks online, however, is how to stand out in an ever-densifying jungle of communications. What are the email innovations your business needs to know and that ecommerce leaders are deploying to captivate, engage, and retain their customers — even in the face of the web’s Amazons and Alibabas? In this inaugural episode of Creator by Zmags’s webinar series helping brands and retailers enable captivating and seamless ecommerce experiences, our host Todd Nilson and guest speakers will share key insights and innovative techniques that all businesses should know when it comes to honing their email marketing strategy, emphasizing the importance of interactive and immersive inbox experiences that can delight, compel, and convert. Key topics that this episode will explore include: •The power of interactive, shoppable emails in driving engagement and conversions •How personalization and automation work together for enhanced email success •Optimizing messaging to reach consumers whenever they are, whatever device •Building long-lasting customer relationships And more Featured Speakers: •Vivek Rastogi — Director of Ecommerce, Colgate-Palmolive •Allison Vernerey — Senior Product Manager, Zmags •Todd Nilson — Owner & Digital Strategist, Clocktower Advisors

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