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The Interactive Imperative: Enabling Your Best Shoppable Content Yet

Between the ever-accelerating growth of ecommerce, the coming of age of digital-native consumers like Gen Z, and the disruptive rise of social commerce, it is increasingly becoming the norm, not the exception, for online brands and retailers to build hybrid content & commerce experiences that enable highly interactive digital retail.

Only furthered by the 2020 pandemic, key phases along the path to purchase like discovery and customer education now take place online, which creates an urgent imperative for ecommerce to translate the dynamic and immersive elements of IRL shopping to digital. For many brands and retailers, however, this is easier said than done! How can today’s businesses retailing online go beyond merely enabling the convenience of ecommerce to build compelling and delightful content experiences?

In this second episode in Creator by Zmags’s series about ecommerce innovation in digital’s new era, our host and guest speakers will share their expert insights to help brands and retailers enable interactive shoppable content that shortens the path to purchase and encourages conversion. Viewers will walk away with understandings of the experiences consumers have come to expect, as well as keys and solutions to enabling competitive shoppable content for their own brand.

Key topics we’ll be exploring include:

-Trending ways that brands leading the pack are leveraging hybrid content & commerce in unique and compelling ways
-How shoppable content experiences encourage consumer participation, enhance discovery, and build customer confidence along the path to purchase
-How interactive content not only creates more immersive & engaging ecommerce, but also works to sustain consumer relationships and sustain loyalty post-purchase
-How brands and retailers looking to implement more dynamic and interactive content can get started

Presented by: Todd Nilson, Meagen Johnson, and Cait Porte
Recorded Jul 21 2021 51 mins
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Todd Nilson, Meagen Johnson, Cait Porte
Presentation preview: The Interactive Imperative: Enabling Your Best Shoppable Content Yet

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  • Five Keys Every Retailer Needs for Seamless eCommerce Journeys Recorded: Oct 7 2021 49 mins
    Todd Nilson, Bani Malhotra (Walmart), Cait Porte, Kelsie Johnston (Coty), Chris Hardisty (Clarks)
    In 2021, consumers don’t just want convenience alone from their ecommerce experience — in fact, between the rise of D2C brands and the online shopping boom of the pandemic, customers now harbor unprecedentedly high expectations for serendipitous and seamless ecommerce journeys.

    These paths to purchase not only strive to bring to life the immersive discovery of IRL shopping, but also are increasingly social, non-linear, and hybrid, pairing perfectly with shoppers who move fluidly between online and offline touchpoints (and devices) along one single journey.

    As the world opens in starts and sputters, the opportunities multiply for ecommerce to take on new and exciting parts of the path to purchase — and shift constantly. What should every brand and retailer know to innovate and enhance their ecommerce journey to meet the ever-evolving needs of today’s consumers?

    Tune into Creator by Zmags’s webinar “Five Keys Every Retailer Needs for Seamless Ecommerce Journeys” to find out from leading experts in digital commerce and marketing. Viewers will walk away with understandings of trends, best practices, and solutions to create competitive and compelling ecommerce experiences that drive conversions. We will address the following topics:

    -What consumers today expect and need from ecommerce journeys
    -Trending ways that retailers leading the pack are creating top-notch online shopping experiences
    -The top 5 characteristics of a winning digital path to purchase
    -Tools and best practices for creating dynamic and seamless end-to-end ecommerce experiences

    Hear from:
    Todd Nilson, Owner & Digital Strategist, Clocktower Advisors
    Kelsie Johnston, Dr. US eCommerce, Coty Global Beauty
    Cait Porte, SVP Product & Consumer Experience, Creator by Zmags
    Chris Hardisty, SVP Ecommerce, Clarks
    Bani Malhotra, Director of Product Management, Walmart
  • The Interactive Imperative: Enabling Your Best Shoppable Content Yet Recorded: Jul 21 2021 51 mins
    Todd Nilson, Meagen Johnson, Cait Porte
    Between the ever-accelerating growth of ecommerce, the coming of age of digital-native consumers like Gen Z, and the disruptive rise of social commerce, it is increasingly becoming the norm, not the exception, for online brands and retailers to build hybrid content & commerce experiences that enable highly interactive digital retail.

    Only furthered by the 2020 pandemic, key phases along the path to purchase like discovery and customer education now take place online, which creates an urgent imperative for ecommerce to translate the dynamic and immersive elements of IRL shopping to digital. For many brands and retailers, however, this is easier said than done! How can today’s businesses retailing online go beyond merely enabling the convenience of ecommerce to build compelling and delightful content experiences?

    In this second episode in Creator by Zmags’s series about ecommerce innovation in digital’s new era, our host and guest speakers will share their expert insights to help brands and retailers enable interactive shoppable content that shortens the path to purchase and encourages conversion. Viewers will walk away with understandings of the experiences consumers have come to expect, as well as keys and solutions to enabling competitive shoppable content for their own brand.

    Key topics we’ll be exploring include:

    -Trending ways that brands leading the pack are leveraging hybrid content & commerce in unique and compelling ways
    -How shoppable content experiences encourage consumer participation, enhance discovery, and build customer confidence along the path to purchase
    -How interactive content not only creates more immersive & engaging ecommerce, but also works to sustain consumer relationships and sustain loyalty post-purchase
    -How brands and retailers looking to implement more dynamic and interactive content can get started

    Presented by: Todd Nilson, Meagen Johnson, and Cait Porte
  • The Email Innovation your Digital Marketing Needs Now Recorded: Jun 22 2021 55 mins
    Vivek Rastogi, Allison Vernerey, & Todd Nilson
    Hitting consumers’ inboxes isn’t obsolete when it comes to driving e-marketing success — in fact, it may be more of an imperative than ever for ecomms looking to heighten engagement and conversions. The challenge for today’s brands and retailers competing for clicks online, however, is how to stand out in an ever-densifying jungle of communications. What are the email innovations your business needs to know and that ecommerce leaders are deploying to captivate, engage, and retain their customers — even in the face of the web’s Amazons and Alibabas?

    In this inaugural episode of Creator by Zmags’s webinar series helping brands and retailers enable captivating and seamless ecommerce experiences, our host Todd Nilson and guest speakers will share key insights and innovative techniques that all businesses should know when it comes to honing their email marketing strategy, emphasizing the importance of interactive and immersive inbox experiences that can delight, compel, and convert.

    Key topics that this episode will explore include:
    •The power of interactive, shoppable emails in driving engagement and conversions
    •How personalization and automation work together for enhanced email success
    •Optimizing messaging to reach consumers whenever they are, whatever device
    •Building long-lasting customer relationships
    And more

    Featured Speakers:
    •Vivek Rastogi — Director of Ecommerce, Colgate-Palmolive
    •Allison Vernerey — Senior Product Manager, Zmags
    •Todd Nilson — Owner & Digital Strategist, Clocktower Advisors
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  • Title: The Interactive Imperative: Enabling Your Best Shoppable Content Yet
  • Live at: Jul 21 2021 3:00 pm
  • Presented by: Todd Nilson, Meagen Johnson, Cait Porte
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