The Interactive Imperative: Enabling Your Best Shoppable Content Yet

Presented by

Todd Nilson, Meagen Johnson, Cait Porte

About this talk

Between the ever-accelerating growth of ecommerce, the coming of age of digital-native consumers like Gen Z, and the disruptive rise of social commerce, it is increasingly becoming the norm, not the exception, for online brands and retailers to build hybrid content & commerce experiences that enable highly interactive digital retail. Only furthered by the 2020 pandemic, key phases along the path to purchase like discovery and customer education now take place online, which creates an urgent imperative for ecommerce to translate the dynamic and immersive elements of IRL shopping to digital. For many brands and retailers, however, this is easier said than done! How can today’s businesses retailing online go beyond merely enabling the convenience of ecommerce to build compelling and delightful content experiences? In this second episode in Creator by Zmags’s series about ecommerce innovation in digital’s new era, our host and guest speakers will share their expert insights to help brands and retailers enable interactive shoppable content that shortens the path to purchase and encourages conversion. Viewers will walk away with understandings of the experiences consumers have come to expect, as well as keys and solutions to enabling competitive shoppable content for their own brand. Key topics we’ll be exploring include: -Trending ways that brands leading the pack are leveraging hybrid content & commerce in unique and compelling ways -How shoppable content experiences encourage consumer participation, enhance discovery, and build customer confidence along the path to purchase -How interactive content not only creates more immersive & engaging ecommerce, but also works to sustain consumer relationships and sustain loyalty post-purchase -How brands and retailers looking to implement more dynamic and interactive content can get started Presented by: Todd Nilson, Meagen Johnson, and Cait Porte

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