Five Keys Every Retailer Needs for Seamless eCommerce Journeys

Presented by

Todd Nilson, Bani Malhotra (Walmart), Cait Porte, Kelsie Johnston (Coty), Chris Hardisty (Clarks)

About this talk

In 2021, consumers don’t just want convenience alone from their ecommerce experience — in fact, between the rise of D2C brands and the online shopping boom of the pandemic, customers now harbor unprecedentedly high expectations for serendipitous and seamless ecommerce journeys. These paths to purchase not only strive to bring to life the immersive discovery of IRL shopping, but also are increasingly social, non-linear, and hybrid, pairing perfectly with shoppers who move fluidly between online and offline touchpoints (and devices) along one single journey. As the world opens in starts and sputters, the opportunities multiply for ecommerce to take on new and exciting parts of the path to purchase — and shift constantly. What should every brand and retailer know to innovate and enhance their ecommerce journey to meet the ever-evolving needs of today’s consumers? Tune into Creator by Zmags’s webinar “Five Keys Every Retailer Needs for Seamless Ecommerce Journeys” to find out from leading experts in digital commerce and marketing. Viewers will walk away with understandings of trends, best practices, and solutions to create competitive and compelling ecommerce experiences that drive conversions. We will address the following topics: -What consumers today expect and need from ecommerce journeys -Trending ways that retailers leading the pack are creating top-notch online shopping experiences -The top 5 characteristics of a winning digital path to purchase -Tools and best practices for creating dynamic and seamless end-to-end ecommerce experiences Hear from: Todd Nilson, Owner & Digital Strategist, Clocktower Advisors Kelsie Johnston, Dr. US eCommerce, Coty Global Beauty Cait Porte, SVP Product & Consumer Experience, Creator by Zmags Chris Hardisty, SVP Ecommerce, Clarks Bani Malhotra, Director of Product Management, Walmart

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