Data Transparency: Breaking Through the Noise in Digital Advertising
Derek Baker, Principal - CMO Advisory, PwC & Ravi Patel, Director, Media and AdTech, PwC
About this talk
Marketing leaders are constantly seeking to better understand the ROI of their advertising efforts. Even with greater access to data and technology, measuring the return on ad spend can still be a black box for many marketing departments. The digital advertising supply chain is layered, complex, and rife with fraud. Much of what is believed to be working media is lost to factors in the digital ecosystem.
Changes in the data landscape--from evolving consumer habits, ever-changing data privacy laws, and the deprecation of third party cookies--can create additional layers of complexity for marketing leaders.
This is where data transparency can be a game-changer for digital advertising. Being able to cut through the noise and trace your ad spend through the digital ecosystem is critical to building an effective marketing program for your brand, future-proofing your marketing efforts, and unlocking value.
In this webinar, we’ll explore:
• Navigating a cookie-less future while helping to optimize the supply chain
• Creating a clear picture of media spend and its real impact on ROI
• Getting insights on tracing ad fraud while helping improve brand safety
• Identifying digital advertising metrics and channels that aren’t likely effective media spend
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