Marketing Analytics in a Cookieless and Privacy-Focused World with Customer Link

Presented by

Brian Morris, Derek Baker, Greta Capps, Daniel Shields, and Anoop Singh

About this talk

Prepare for the future with Customer Link, a PwC Product. Join a discussion with marketing, technology, and analytics leaders to learn about the seismic shift — as well as the implications and the path forward — occurring within marketing analytics, driven by the imminent sun-setting of the internet cookie, emergence of privacy protection regulations around the world, and the fast-pace of technology evolution. In particular, the panelists will cover: 1. What is identity resolution? Why is it so important in marketing? 2. What does the death of internet cookie mean for marketing? Why is it a big deal? 3. How should the marketing analytics function evolve from data and technology standpoints? 4. What does the marketing technology stack look like in the post-cookie world? 5. How has Customer Link been designed to deliver insights in a cookie-less world? 6. What insights can Customer Link surface to aid in prospecting, cross-sell, and retention? 7. How can PwC help organizations on marketing analytics? Webinar Panelists: Brian Morris, Marketing Data & Analytics Leader, PwC Derek Baker, Media, Data & Technology Leader, PwC Daniel Shields, Data & Analytics Technology, Subject Matter Specialist, PwC Greta Capps, Marketing Data & Analytics, Subject Matter Specialist, PwC Anoop Singh, Marketing Data & Analytics, Subject Matter Specialist, PwC (Facilitator)

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