Name: Marketing Analytics in a Cookieless and Privacy-Focused World with Customer Link
Start: 2021-10-12T15:00:00Z
End: 2021-10-12T15:00:34.000Z
Location: BrightTALK
Rating: 0

The evolution of problem solving. For over 170 years, PwC has been helping clients like you solve the world's most important problems. Today, our products are designed, developed and supported to help you lead the next phase of your evolution. 

For more information, visit www.pwc.com/us/en/products.html

Modernizing core banking systems is a critical initiative for banks to stay competitive and meet their customers' evolving needs.

Next-generation core banking platforms enable a new way forward. Modern core banking platforms enable real innovation by reducing cost and time-to-market. They help break down technological constraints, enabling banks to evolve more quickly and accelerate their development of new client offerings.

Join Justin O’Connor, PwC Digital Banking Principal, and Aloke Agarwal, Director at PwC and Industry Cloud Banking Product Owner, to learn:

• The changing trends banks are seeing with core modernization, and the key challenges they face with legacy cores
• How strong alliances can help alleviate banking-specific functionality issues
• How PwC’s Industry Cloud for Banking solutions can help banks transform their core banking systems, creating a better experience for their customers

In this webcast, we'll examine how banks can navigate the challenges of modernizing legacy systems, while mitigating vendor risk and operational complexity. We'll discuss how banks can leverage the best of modern cloud-native platforms and bring new features to the market in weeks vs months.

Core banking modernization strategies with Industry Cloud

“Are we recruiting and retaining the right people?” 
“Are we efficient?” 
“Do we really need to add headcount?” 

Whether you are fielding tough questions like these or justifying a request for funding/resources, data is an effective tool for getting what you want - but only if you use it wisely. 

In this session, we’ll share pointers shared by HR leaders on how to effectively guide executive decisions with workforce data through four simple steps: 
1) Calculating Metrics
2) Comparing to Others 
3) Providing Context
4) Setting Reasonable Goals

You’ll learn how to tell a story about your current situation, teach your audience just enough to properly evaluate your data, and set the stage for a reasonable outcome.

Four Steps to Successful Workforce Decisions

According to a recent IDC study, the adoption of industry clouds is spiking fast. Their rapid growth is fueled by their ability to combat business volatility and shorten the path to value for cloud transformation initiatives. With the usage of industry clouds more than doubling from 2021 to 2023, benchmarks of successful transformation are starting to emerge across industries. (1)

Join guest speaker Nadia Ballard, Research Manager, Industry Clouds, Solutions and Verticalization Strategies at IDC and Sumit Abilius, Consulting Solutions Director, Cloud and Digital at PwC to learn more about the three emerging indicators of a successful industry cloud transformation, including:

- The preparation needed to address the challenges brought on by industry cloud, such as difficult implementation and integration
- The importance of partnerships and the capabilities and components they can provide to generate value for the end user
- How strong ecosystems and individuals within these ecosystems, contribute to the breadth of business outcomes that can be achieved

The benefits of industry cloud are clear: built-in regulatory compliance and access to the latest technology tools, to name a few. But achieving value and better customer journeys requires the right preparation, ecosystems and partners to support your cloud transformation. In this webcast, we’ll examine what makes an industry cloud successful and take a look at how PwC is helping its clients focus on their customer journeys, not the underlying tech.

(1) IDC InfoBrief, “Industry Clouds Help Drive Resilience, Growth, and Connectivity”, Sponsored by PwC, March 2022, Doc # US50447523

Your guide to Industry Cloud: 3 pillars for driving its successful adoption

Now more than ever, consumers are willing to take their wallets elsewhere if their expectations aren’t met. In fact, according to a 2022 survey by PwC, 26% of US consumers stopped using or buying from a brand in the past year, and bad experiences were the overwhelming reasons why.

To learn how to develop strong, lasting, and high-value customer relationships, join us for a live Tech-Talk Webinar, presented by PwC. Our guests will share how marketers can use first-party data to take their loyalty programs to the next level.

You’ll gain expertise in:
-Engagement strategies that lead to repeat sales
-Scaling personalized experiences to deepen customer relationships
-Why data is essential in earning trust and loyalty

Helping Drive Loyalty & Growth: Personalization at Scale and Data Monetization

Join Susan Smith, PwC Financial Markets and Real Estate Director, and Amy Olson, PwC Financial Markets and Real Estate Senior Manager, for a discussion around Investor Survey’s third quarter nationwide survey findings. Building on decades of commercial real estate survey data, get ready to learn about current market trends and near-term expectations extracted from surveys gathered from over 100 active investors in the CRE marketplace.
They will explore how:
  • Overall cap rates continue to shift across the U.S. office, retail, warehouse, and apartment sectors both on a 
       quarterly and year-over-year basis.
  • Forecast value change expectations remain disappointing for the survey’s 22 office markets and reflect a 
       growing pessimism among office investors. 
  • Investors view of the current bid-ask pricing gap, as well as whether markets are overpriced, underpriced or 
       fairly priced.
  • The PwC Real Estate Barometer gauges each property sector’s shift across the cycle phases (contraction, 
       expansion, recession, recovery) in the near term.

More than a data source,; Investor Survey, a PwC product, provides in-depth information related to capitalization and discount rates, as well as other key cash flow assumptions. Investor Survey results cover over 40 national, regional, and city-level markets across the five main commercial real estate property sectors, including information on national niche property sectors. With a focus on data integrity, user experience and quarterly updates, commercial real estate professionals, like appraisers, investors, lenders, and managers can have greater confidence in their valuation conclusions. Don’t miss the opportunity to hear how Investor Survey gives CRE professionals the information they need to better select their valuation assumptions and have greater confidence in their conclusions.

Real estate trends for Q3 2023

The importance of deepening your understanding of your customers cannot be overstated.

In this webinar, PwC dissects their recent survey findings on a specific customer subset — high-net-worth investors — and discuss key considerations for implementing data-driven targeted messaging, building stronger relationships and delivering on your potential and existing clients’ needs and expectations.

Topics include:
– Why HNW investors are re-evaluating their financial relationships (46%)
– Review necessary steps to protect your business
– Understand best practices on turning customer data into smarter action

Attracting — and keeping — your high-net-worth investors

Over half of consumers would stop buying from a company after multiple bad experiences. Is your company doing enough to drive loyalty? PwC’s Jon Glick reveals the results of PwC’s 2022 Customer Loyalty Survey, a comprehensive look at over 4000 customers, and PwC’s Greta Lovenheim provides insights on what keeps customers engaged.

With a myriad of ways to win customer loyalty, Jon will break down the seven most effective strategies according to the survey results, share which generation is the most likely to try - and stop - using a new brand (hint: it’s not Boomers) and other fresh data points along the way.

Key takeaways:

• Tactics to increase your investments in customer segmentation
• Suggestions on how to develop a balanced approach to physical and digital customer engagement
• Methods to activate a data-driven personalization strategy that drives meaningful relationship building

7 Ways to Keep Your Customers Coming Back in 2023

Over half of consumers would stop buying from a company after multiple bad experiences. Is your company doing enough to drive loyalty? PwC’s Greta Lovenheim and Mark Baker reveal the results of PwC’s 2022 Customer Loyalty Survey alongside PwC’s 2023 Customer Loyalty Executive Survey.

Weaving together the results of both surveys, Greta and Mark will break down the seven most effective strategies for driving customer loyalty through engagement and reveal how these align with an executive’s viewpoint. You’ll also take away:

● Tactics to increase your investments in customer segmentation
● Suggestions on how to develop a balanced approach to physical and digital customer engagement
● Methods to activate a data-driven personalization strategy that drives meaningful relationship building

The Results are In: 7 Ways to Drive Customer Loyalty in Volatile Times

In today’s battle for top talent, retention is top-of-mind for business leaders, with 83% of CFOs citing hiring and retaining talent as key to growth. The pain of the Great Resignation is real. Those pressures–– combined with increased regulations and stakeholder calls for transparency––are pushing companies to examine their initiatives around critical workforce issues, including:

● Hiring
● Turnover
● Productivity 
● Diversity, Equity & Inclusion (DEI)
● Well-being 
● Skilled talent 

Saratoga can give you a data-driven approach to identifying areas of improvement in these critical areas. 

Join PwC's Jeffrey Yen and Talia Rozensher as they demo our people analytics and surveying capabilities that can help your organization:

● Analyze talent trends with the right metrics and segmentations.
● Access customized benchmarking to see how you stack up against industry peers.
● Use predictive modeling to give you actionable insights that help you plan ahead. 
● Garner feedback from your employees to see where you need to pivot to enhance employee experiences.

As we look to the year ahead, nearly a third of CHROs are investing more in DEI initiatives and want to improve their reporting on those issues. These investments contribute to building the kind of culture that helps drive employee engagement–– a metric 62% of CEOs are including in their long-term strategies. Now more than ever, people are at the heart of an organization’s ability to grow and compete. Learn how the right people analytics can help you build better workforce experiences and achieve your business goals.

Saratoga Benchmarking and People Analytics

In the past two years, there’s been a 47% uptick in citizen automation programs. And with good results. Organizations that involve employees in their automation efforts—and that upskill and reward citizen developers—see higher revenue benefits, reduced expenses, and improved work quality. This includes finance, accounting, and tax functions.

PwC and UiPath sponsored an IDC study to explore the features and impacts of these initiatives. Get ready to dig into the results.

Join Maureen Fleming, Program VP, WW Intelligent Process Automation Market Research at IDC, Kevin Kroen, PwC’s Intelligent Automation Leader, and Brandon Nott, Senior Vice President of Products at UiPath for insights and an interactive discussion about the roles of employees and the enterprise in citizen-led automation programs.

They’ll explore how:
• 72% of automation adopters gain significant benefits from citizen developer participation, including boosts in revenue and work quality—and reduced costs.
• Organizations lacking a citizen developer program can lag behind their competitors.
• Building and improving citizen automation programs takes investment, upskilling, rewards programs, and a willingness to evolve.

Don’t miss the opportunity to hear from intelligent automation and upskilling leaders about success stories, leading practices, and the latest research on how citizen developers—and the upskilling programs that train them—add value to the enterprise and help increase the speed of business.

The complimentary IDC report, "Accelerating the Impact of Robotic Process Automation" discussed in the webinar will also be available for attendees to download at the webinar's conclusion.

Accelerate the impact of automation initiatives with citizen developer programs

Join this webinar to address the current challenge of The Great Resignation to your business and how you can help improve employee retention for the long term through removing mundane tasks from their work and helping them develop the skills needed to excel in their careers. Watch as Sarah Firisen, Global head of PwC Alliance hosts a discussion with Kevin Kroen, PwC’s Intelligent Automation Leader and Alexandra Garcia, a PwC Manager who accelerated her own career through citizen-led innovation. This collaboration between leadership and individual employees builds a community of skilled learners who creatively solve problems and create scalable solutions that drive growth.

Learn how empowering digital citizens in your organization can help you accelerate your digital transformation journey and allows them to take charge of where they focus their time and energy by automating repetitive tasks with UiPath. Help them get started in building the skills to do this with ProEdge through highly personalized learning paths of curated content and industry-leading courseware, and giving learners the unique opportunity to practice these skills hands-on in the context of their job roles. Address employee engagement today and prepare your organization for tomorrow.

How to slow #TheGreatResignation in your workforce

Investors, regulators, and other stakeholders are keenly focused on ESG disclosures. Companies not only need to be more transparent about their ESG strategies and metrics, but they also need to ensure their disclosures are "investment grade". 

Yet many organizations are grappling with a myriad of ESG reporting standards and frameworks and numerous requests for transparency and reporting from different stakeholder groups. New technologies can help companies prioritize their reporting and disclosure efforts, and leverage data-driven insights to inform more strategic decisions around their ESG strategy.

Join Kelli Rogge, PwC ESG Director, and Ryan Renaud, PwC ESG Manager, for a discussion on leading practices in ESG reporting, specifically:

• Aligning your reporting with management's strategy for long-term value creation.  
• Adopting the generally accepted reporting standards and frameworks that are appropriate for your stakeholders (e.g., SASB, TCFD, GRI). 
• Using technologies like PwC’s ESG Pulse to obtain a rapid overview of the current maturity of reporting processes and gain insight on areas for improvement in the reporting process. 
• Building robust ESG policies, processes and controls, and oversight. 
• Navigating the ESG technology landscape towards better integrating with the corporate environment. 
• Involving the finance organization, internal and external auditors to bring confidence and trust to disclosures.

Using smart ESG technologies to navigate the journey to investor-grade reporting

Shareholder profitability is no longer the only measure used to determine corporate success. Investors and other stakeholders are broadening their understanding of how companies can create value, looking to ESG performance as an additional layer to understand long-term risk adjusted returns. For business leaders, adapting to this new way of understanding corporate performance is no easy feat. 

To thrive, leaders need to get under the hood of their business, capturing key data to measure their ESG performance and identify areas with room for improvement. 

In Episode 8 of The ESG Innovation Hub, we’re joined by PwC who will be exploring how the ESG movement is impacting how we understand business performance and sharing industry-leading practices to confirm your ESG data is ‘investor grade.’

Join the session to explore:

- Rethinking business performance: how to think about success in the context of ESG
- How to best tell your ESG story with authenticity and credibility
- Automated reporting: how innovations in tech are shaping the future of ESG

Speakers:
- Sara DeSmith, ESG Partner, PwC
- Jessica Dow, ESG Director, PwC

The ESG Innovation Hub is hosted by Georgina Mitchell, Consultant, WellHouse Consulting.

The ESG Mindset Shift

Over the course of the pandemic, many business leaders have come to realize that the skills their organizations will need in the future are not the same ones they’ve required in the past. There are three main ways businesses can manage skills shortages: hire new talent, reskill current staff or upskill employees.

Join PwC's Susie Patton, Alexandra Hom and Mona Jolly as they discuss how to more accurately identify skills gaps and mismatches so you can help make your organization future-proof. You will learn:

Why hiring new talent may seem like a simple solution to a complex problem—and what makes it so difficult
What it takes to reskill employees so they can do different jobs than the ones they have now
How upskilling has become essential to organizations today, and the key considerations for getting it right

Join us as we discuss the upskilling approach, and what you should know before you get started.

Speakers:
Susie Patton, Senior Manager
Mona Jolly, Director
Alexandra Hom, Director

Upskill, reskill or hire? The impact of upskilling on workforce transformation

Your workforce needs to look different than it did five years ago. Digital transformation, disruptions like COVID, and the emergence of new digital tools to drive efficiencies all require more than just investing in technology. You also need to know when to use it, how to manage it, and what skills will have the most impact on your company.

Join PwC's Matt Rice and Satpreet Grewal as they discuss PwC's upskilling journey, and provide context to consider your own company's:
- Capability to identify gaps in key digital skills across your most critical roles
- Readiness for future disruptions such as the current pandemic
- Ability to work differently, improve productivity, and leverage new technology
- Measurement of the success of your digital transformation efforts

Preparing the workforce for the future will require commitment, but the cost of inaction could be even higher. How do you know if upskilling is an investment you should prioritize? Is your company on a path to generate value from digital skills development? Find out where you stand, uncover skills gaps and learn recommended next steps to start your own upskilling journey.

Speakers: 
Matthew Rice, Director
Satpreet Grewal, Director

Upskilling is critical: Is your company ready?

Prepare for the future with Customer Link, a PwC Product.

Join a discussion with marketing, technology, and analytics leaders to learn about the seismic shift — as well as the implications and the path forward —  occurring within marketing analytics, driven by the imminent sun-setting of the internet cookie, emergence of privacy protection regulations around the world, and the fast-pace of technology evolution. In particular, the panelists will cover:

1. What is identity resolution? Why is it so important in marketing?
2. What does the death of internet cookie mean for marketing? Why is it a big deal?
3. How should the marketing analytics function evolve from data and technology standpoints?
4. What does the marketing technology stack look like in the post-cookie world?
5. How has Customer Link been designed to deliver insights in a cookie-less world?
6. What insights can Customer Link surface to aid in prospecting, cross-sell, and retention?
7. How can PwC help organizations on marketing analytics?

Webinar Panelists:
Brian Morris, Marketing Data & Analytics Leader, PwC 
Derek Baker, Media, Data & Technology Leader, PwC
Daniel Shields, Data & Analytics Technology, Subject Matter Specialist, PwC
Greta Capps, Marketing Data & Analytics, Subject Matter Specialist, PwC 
Anoop Singh, Marketing Data & Analytics, Subject Matter Specialist, PwC (Facilitator)

Marketing Analytics in a Cookieless and Privacy-Focused World with Customer Link

Data Analytics

Marketing Analytics

Customer Experience

Behavioural Analytics

Customer Intelligence

Data Fabric

Customer Data

Customer Success

Financial Services Marketing

MarTech

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

Marketing

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Cloud computing has exploded over the past few years, delivering a previously unimagined level of workplace mobility and flexibility. The cloud computing community on BrightTALK is made up of thousands of engaged professionals learning from the latest cloud computing research and resources. Join the community to expand your cloud computing knowledge and have your questions answered in live sessions with industry experts and vendor representatives.

Cloud Computing

Increasing expectations for good governance, effective risk management and complex demands for corporate compliance are presenting a growing challenge for organizations of all sizes. Join industry thought leaders as they provide you with practical advice on how to implement successful risk and compliance management strategies across your organization. Browse risk management resources in the form of interactive webinars and videos and ask questions of expert GRC professionals.

IT Governance, Risk and Compliance

The unexpected nature of natural disasters and other disruptive events means that preparation is key to managing disaster recovery and business continuity planning. Join the business continuity and disaster recovery community for live and recorded presentations discussing best practices for business continuity planning, disaster recovery programs and business continuity management. Learn from BCDR experts to develop your critical infrastructure and gain insight into tactical solutions to your BCDR issues.

Business Continuity / Disaster Recovery

Enterprise applications have become a crucial piece of infrastructure for many businesses. The enterprise applications community on BrightTALK features the latest insights in enterprise application integration, enterprise application architecture and EAS software. Join the community to gain access to thousands of videos and webinars presented by recognized enterprise information systems experts and arm yourself with the knowledge you need to succeed.

Enterprise Applications

Practicing business intelligence allows your company to transform raw data into sets of insights for targeted business growth. The business intelligence and analytics community on BrightTALK is made up of thousands of data scientists, database administrators, business analysts and other data professionals. Find relevant webinars and videos on business analytics, business intelligence, data analysis and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Business Intelligence and Analytics

Welcome to the big data and data management community on BrightTALK. Join thousands of data quality engineers, data scientists, database administrators and other professionals to find more information about the hottest topics affecting your data. Subscribe now to learn about efficiently storing, optimizing a complex infrastructure, developing governing policies, ensuring data quality and analyzing data to make better informed decisions. Join the conversation by watching live and on-demand webinars and take the opportunity to interact with top experts and thought leaders in the field.

Big Data and Data Management

Get powerful marketing data and analytics insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the analytics that quantify your investments.

Data and Analytics

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

Get powerful insights on how to best serve today's customers. If you want to create a successful customer experience today, you will have to appeal to the need for “alone together” time. Millennials, Gen X, Boomers or Silent Generation all look for shared but individual experiences.

The sales community on BrightTALK brings together thousands of engaged sales professionals. Learn about careers in IT sales and marketing, sales techniques and selling strategies. Join the discussion by participating in on-demand and live sales webinars and summits with leaders in the sales industry.

Sales

Get powerful life science insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on strategies and initiatives to accelerate the transformation of U.S. and global health care from a volume- to value-based marketplace.

Life Sciences

Healthcare

The accounting and tax community on BrightTALK features relevant content around tools and strategies for tax planning, internal controls, auditing and more. Join the conversation by engaging with accounting and tax thought leaders and accountants and asking questions during live webinars and round table discussions on tax and auditing topics.

Accounting and Tax

Welcome to the US financial advisor community on BrightTALK. Join the community to learn alongside thousands of financial advisors and registered investment advisors. Access relevant and timely content on investment products and strategies, regulations and compliance and the market landscape. You can also find practice management insights on topics such as client acquisition and retention, life planning, marketing and social media best practices.

US Financial Advisors

Welcome to the US wealth managers community on BrightTALK. Join this community to hear industry experts share market, compliance, legal, tax and fund updates and analysis. You can also find helpful tips on financial planning, asset allocation, portfolio management and engaging and retaining high net-worth (HNW) clients.

US Wealth Managers

Internal audit and compliance professionals are facing increasingly stringent regulatory requirements when it comes to compliance reporting and internal control procedures. Join the audit and compliance community to learn best practices from thought leaders on topics such as regulatory compliance, internal audit checklists and audit program strategies.

Audit and Compliance

Effective financial management strategies can help organizations meet their business objectives. The financial management community on BrightTALK is made up of engaged finance and accounting professionals. Find relevant webinars and roundtable discussions featuring financial planning advice from industry thought leaders and insights into optimizing financial reporting, accounting, risk management and value measurement.

Financial Regulation

Get powerful finance insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge that will help you to determine which financial factors build or erode value in your organization.

Finance

Get powerful banking and treasury insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on hot topics such as digital banking, payments disruption and non-bank competition. Learn how the latest treasury management strategies are helping to mitigate operational, financial and reputational risk.

Banking and Treasury

Get powerful financial planning and analytics insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge and drive optimal financial performance for your company.

Financial Planning and Analysis

Get powerful market trends insights that are shaping the M

Mergers and Acquisitions

Join this new, vibrant community to learn and connect with top thought leaders, startups and banks who are disrupting the financial services industry. Keep up with the latest news and trends in Fintech and take part in lively debates on topical issues and challenges.

Fintech

The accounting and finance community on BrightTALK features presentations from leading accountants and finance professionals. The accounting community includes tax planning strategies, QuickBooks webinars and other accounting webinars, while the finance community features presentations on financial capital regulations and forensic data analytics. Join the conversation by attending live financial and accounting presentations and connecting with industry thought leaders.

Leadership styles are continually evolving to incorporate new ways of thinking about employee satisfaction, motivation and performance. Find webinars and videos on the strategies, techniques and qualities that make an effective leader. By participating in this community you will gain insight into current leadership theories and how to optimize employee performance.

Leadership

Get powerful distribution and logistics insights. Connect with experts and colleagues to get the most up-to-date knowledge on design, planning, execution, control, and monitoring of supply chain activities to build your competitive infrastructure, leverage worldwide logistics and create value.

Distribution and Logistics

In the business management community, commercial experts will be sharing webinars and videos on an array of subjects. From sales and marketing, to finance, productivity and growth, this content will help you stay up-to-date with the current economic environment and provide timely management insight to drive business growth.

Marketing Analytics in a Cookieless and Privacy-Focused World with Customer Link

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