Powering Personalization: How to Turn Customer Data Into Smarter Action

Presented by

Brian Morris & Molly Early - PwC

About this talk

A customer data platform, or CDP, can be an important strategic investment for a brand looking to deliver better, more tailored experiences. But the success of a CDP depends on more than just the choice and implementation of technology, important as these are. The challenge for some brands is learning which capabilities various CDPs offer, then determining the capabilities their organization needs—from identity matching, to customer analytics, to orchestrating personalized campaigns. Join Brian Morris and Molly Early from PwC’s Customer Link team as they outline the critical capabilities of a customer data platform, including suggestions on what to consider when selecting a CDP and how to bring their capabilities to life. After this session, you’ll be able to: Choose the best CDP for your MarTech stack and data environment Leverage the right CDP to solve common challenges Create personalized, privacy-complaint customer experiences

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