Helping Drive Loyalty & Growth: Personalization at Scale and Data Monetization

Presented by

Rachel Dauenbaugh Director, Consulting Solutions, PwC US; Mark Baker Director, Consulting Solutions, PwC US

About this talk

Now more than ever, consumers are willing to take their wallets elsewhere if their expectations aren’t met. In fact, according to a 2022 survey by PwC, 26% of US consumers stopped using or buying from a brand in the past year, and bad experiences were the overwhelming reasons why. To learn how to develop strong, lasting, and high-value customer relationships, join us for a live Tech-Talk Webinar, presented by PwC. Our guests will share how marketers can use first-party data to take their loyalty programs to the next level. You’ll gain expertise in: -Engagement strategies that lead to repeat sales -Scaling personalized experiences to deepen customer relationships -Why data is essential in earning trust and loyalty
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