Kevin Rhone, Channel Acceleration Practice Lead ESG and Michael Latchford, Vice President, Partner Marketing
Tune in to this episode of TechTarget’s Partner Marketing Visionaries to hear Kevin Rhone of ESG discuss how tech vendors can improve their partner, alliance and channel program strategies, tactics and outcomes.
In this session you’ll learn:
• The importance of an objective situation analysis to understand the strengths and weaknesses of your partner, alliance and channel marketing approaches.
• How to develop better partner, alliance and channel strategies using a 5-point methodology for understanding your unique value proposition.
• How to create content that educates the market and your partners and helps support their sales efforts.