A Roadmap for Growing Partner Commitment & Pipeline

Presented by

Kevin Rhone, Channel Acceleration Practice Lead ESG and Michael Latchford, Vice President, Partner Marketing

About this talk

Tune in to this episode of TechTarget’s Partner Marketing Visionaries to hear Kevin Rhone of ESG discuss how tech vendors can improve their partner, alliance and channel program strategies, tactics and outcomes. In this session you’ll learn: • The importance of an objective situation analysis to understand the strengths and weaknesses of your partner, alliance and channel marketing approaches. • How to develop better partner, alliance and channel strategies using a 5-point methodology for understanding your unique value proposition. • How to create content that educates the market and your partners and helps support their sales efforts.

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TechTarget's insights into technology market trends, buying behaviors, and marketing strategies help us identify why tech companies are partnering with each other more than ever. These partner ecosystems have grown thanks in large part to partner marketing teams. The Partner Marketing Visionaries series is an educational forum bringing together leaders in the partner marketing community. In these interactive Talks, our speakers will share how they are reinventing strategies, staying ahead of market change, successfully engaging customers, and meeting aggressive partner sales and marketing goals. About us: TechTarget has served the unique needs of B2B tech buyers and sellers for over 21 years and has attracted more than 20 million opt-in members across 140 technology markets. We are the leading source of original content for technology purchasing and purchase intent data in the market. With the addition of Enterprise Strategy Group’s strategic analyst research and consulting services and BrightTALK’s highly engaged digital events community, TechTarget supports the full partner marketing lifecycle.