Partner Marketing Visionaries: Tools to Future-Proof Your Digital Strategy

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Presented by

Val-Pierre Genton (BrightTALK), Luxy Thuraisingam (Cisco), Robert Brower (Druva), and Renata Randi (Logicalis)

About this talk

The pandemic has led to the emergence of a new breed of partner marketers both in-house and within the ecosystem. Companies have reengineered their go-to-market strategies to be future-proof and more profitable than ever before. ● How have partner marketers and partner sellers up-skilled to be future-ready during the pandemic? ● What are the most successful habits of the future-ready partner marketer? ● How has content marketing evolved to up-skill and empower in-house and ecosystem partner teams? ● What's the content and demand toolkit for future-ready partner marketers and partner sellers? Join this all-star panel of partner and alliance leaders as they provide an inside track on the transformations they have led in-house and in collaboration with their most successful partners to drive growth against all odds.

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TechTarget's insights into technology market trends, buying behaviors, and marketing strategies help us identify why tech companies are partnering with each other more than ever. These partner ecosystems have grown thanks in large part to partner marketing teams. The Partner Marketing Visionaries series is an educational forum bringing together leaders in the partner marketing community. In these interactive Talks, our speakers will share how they are reinventing strategies, staying ahead of market change, successfully engaging customers, and meeting aggressive partner sales and marketing goals. About us: TechTarget has served the unique needs of B2B tech buyers and sellers for over 21 years and has attracted more than 20 million opt-in members across 140 technology markets. We are the leading source of original content for technology purchasing and purchase intent data in the market. With the addition of ESG’s strategic analyst research and consulting services and BrightTalk’s highly engaged digital events community, TechTarget supports the full partner marketing lifecycle.