Partner Marketing Visionaries: Measuring Alliance ROI and Delivering More of it

Logo
Presented by

Kathleen Tandy, VMware; Eric Pan, Oracle; Samara Halterman, Pure Storage

About this talk

In this live webinar, partner marketing executives from VMware, Oracle and Pure Storage share insights on how to sustainably develop alliance partner programs that achieve the highest levels of success and measurable ROI. Hosted by Michael Latchford, VP of Strategic Alliances and Partner Marketing Services at TechTarget, this webinar will address: • How to develop sustainable GTM processes that leverage MDF and OPEX effectively • How to better measure ROI from alliance partner marketing programs • What types of alliance marketing activities yield the greatest ROI
Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (45)
Subscribers (8229)
Partner Marketing Visionaries™ is a member-driven community created to help B2B technology Partner Marketers hone their craft and achieve success for themselves, their programs, and their companies. Stay on top of emerging market trends and learn best practices from 50+ Partner Marketing executives at some of the world’s leading technology companies. These experts share their insights into everything from crafting effective joint go-to-market strategies to driving demand with and through partners to proving Partner Marketing’s impact to the business. About TechTarget: TechTarget’s dedicated, global Partner Marketing Services team provides white-glove support and turnkey solutions for Strategy, Content, and Demand. We can help you validate your “better together” story, communicate it throughout the IT buyer’s journey, and access and influence our worldwide network of 30M+ B2B professionals to drive thought leadership, leads, and partner pipeline.