Partner Marketing Visionaries: How to Build Mutually Beneficial Partnerships

Presented by

Michael Latchford, TechTarget; Joseph George, HPE; May Mitchell, iboss

About this talk

In this live webinar, Partner Marketing Executives share their strategies for building mutually beneficial partnerships and go-to-market programs. Hosted by Michael Latchford, VP of Strategic Alliances and Partner Marketing Services at TechTarget, this webinar will address: • The foundational strategies for prosperous partnerships • How to effectively conduct a SWOT (strengths, weaknesses, opportunities, threats) analysis with your partner • Ways for partners to collaborate at scale for market dominance

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TechTarget's insights into technology market trends, buying behaviors, and marketing strategies help us identify why tech companies are partnering with each other more than ever. These partner ecosystems have grown thanks in large part to partner marketing teams. The Partner Marketing Visionaries series is an educational forum bringing together leaders in the partner marketing community. In these interactive Talks, our speakers will share how they are reinventing strategies, staying ahead of market change, successfully engaging customers, and meeting aggressive partner sales and marketing goals. About us: TechTarget has served the unique needs of B2B tech buyers and sellers for over 21 years and has attracted more than 20 million opt-in members across 140 technology markets. We are the leading source of original content for technology purchasing and purchase intent data in the market. With the addition of ESG’s strategic analyst research and consulting services and BrightTalk’s highly engaged digital events community, TechTarget supports the full partner marketing lifecycle.