Align Your Partner Programs and Ecosystem to 2022 IT Spending Trends

Presented by

Kevin Rhone, ESG/TTGT; Craig Halliwell, Red Canary; Jean-David Lehmann­, Paloalto; Louise McEvoy, Trend Micro

About this talk

As IT buyers continue to evolve, your partnering approach and channel programs must evolve as well. In this new webinar series, we’ll explore the latest research on where your IT buyers plan to invest for 2022 and why. You’ll hear from global Partner executives as they share insights on how they’re adjusting channel programs accordingly to capture and support partner share-of-wallet. Hosted by Kevin Rhone, Practice Director of Channel Acceleration at TechTarget’s Enterprise Strategy Group™, this webinar will address: - The key business and technology priorities driving 2022 spending plans - How partners must adapt and how they can better capture opportunities - How to successfully support the entire partner ecosystem to drive sustainable growth

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TechTarget's insights into technology market trends, buying behaviors, and marketing strategies help us identify why tech companies are partnering with each other more than ever. These partner ecosystems have grown thanks in large part to partner marketing teams. The Partner Marketing Visionaries series is an educational forum bringing together leaders in the partner marketing community. In these interactive Talks, our speakers will share how they are reinventing strategies, staying ahead of market change, successfully engaging customers, and meeting aggressive partner sales and marketing goals. About us: TechTarget has served the unique needs of B2B tech buyers and sellers for over 21 years and has attracted more than 20 million opt-in members across 140 technology markets. We are the leading source of original content for technology purchasing and purchase intent data in the market. With the addition of ESG’s strategic analyst research and consulting services and BrightTalk’s highly engaged digital events community, TechTarget supports the full partner marketing lifecycle.