The Evolving Partner Funding Model

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Presented by

Julie Malloy (Intel), Raquel Okanla (Confluent), Claude Robinson III (Google Cloud) & Gretchen O'Hara (Splunk)

About this talk

There has never been a greater emphasis than today on which partners to invest and co-invest in. With the influx of MarTech and ability to track which marketing activities work and simply don’t, the models and processes of how funding is distributed and tracked must advance. Join Julie Malloy, Global VP of Global Accounts at Intel, as she sits down with Partner Marketing executives Gretchen O’Hara of Splunk, Raquel Okanla of Confluent and Claude Robinson III of Google Cloud as they share insights on the evolving partner funding models. This session will address: • How Partner funding models have evolved in recent years and where they are heading. • The different funding types and best practices on tracking disbursement and claims for reimbursement. • Successful ways to measure the ROI from market development funds (MDF).
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