Messaging: The Art & Science of Building

Presented by

Eric Pan (Oracle), Tyillere Hansen (Slack), Annie Martin (Microsoft) & Lena Wiegering (Dataminr)

About this talk

A foundational element of partner marketing is the development of joint messaging. Communicating the value of a joint solution needs to be clear and articulate as two, or more, companies go-to-market and develop programs for awareness and demand. Join Eric Pan, Head of Global Partner + Alliance Marketing of Oracle as he sits down with Partner Marketing executives Tyillere Hansen of Slack, Annie Martin of Microsoft, and Lena Wiegering of Dataminr as they share insights into the art and science of developing joint messaging. This session will address: • What effective messaging must articulate with a strategic partnership and approaches to develop messaging that resonates with target audiences. • Who should be involved in the development of the joint messaging and what the process looks like. • How to communicate and educate key stakeholders within the alliance on the messaging before external assets are developed.

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